just occasionally

Just occasionally you come across something that just seems so right!

I was surfing bridal sites (checking out MOB customs in another culture) and I saw the (UK?) site "Bravissimo". Now that is one very very apt use of the word! Makes you smile in delight really, when someone appropriates the perfect word and lets it work so well.

However, I hope that the owner of the website is Italian, or has Italian connections. Much as I enjoyed the punning, I am a bit possessive about stealing language and customs from other cultures for commercial use, and protested loudly when the haka was used, performed by women, to sell cars here in Italy.